People don't want a drill, they want a hole in the wall, a quote by Ted Levitt

The Jobs-to-be-done Hierarchy

The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video how to build the job hierarchy and how it works.

https://www.youtube.com/watch?v=bSN1fr7itTM&embeds_referring_euri=https%3A%2F%2Fblog.hslu.ch%2F&source_ve_path=Mjg2NjY&feature=emb_logo

You have already found your focus job, but don’t know how to proceed? No problem, contact us at here and we will solve this task together.

 

All about Jobs-to-be-done at a glance

Blog Post 1: Wie beginnt Innovation? | How does Innovation start?

Blog Post 2: Verzerrte Wahrnehmung und ihre Auswirkungen | Having Biases – What are the reasons and how can you avoid them

Blog Post 3: Die Jobs-to-be-done Hierarchie | The Jobs-to-be-done Hierarchy

Blog Post 4: Podcast and Deep Dive

Blog Post 5: How it all started with a Milkshake

Blog Post 6: Jobs are stable

Blog Post 7: Job Metrics to define Customer Pain Points

Blog Post 8: Real-Life Example of Jobs-to-be-done

Catherine Eng

"People don't want a drill. They want a hole in the wall." A Ted Levitt quote that everyone understands but yet not everyone understands. I am a Junior Consultant at Vendbridge AG and we help you to gain customer centricity back by using the method of Jobs-to-be-done. Together we have more than 20 years of experience in over 30 industries and did more than 8'000 customer discoveries. So let me show you step by step what are the benefits of this method and how you can apply it.

View all posts by Catherine Eng →

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