Interview with senior consultant at PwC

🎥Exciting News Alert! Introducing Muha Altug, the marketing specialist and senior consultant at PwC! 🌟 With an impressive background in marketing and a wealth of expertise in strategic consulting, Muha is a force to be reckoned with in the business world. He is going to …

The Jobs-to-be-done Hierarchy

The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …

How does Innovation start?

The basic idea of innovation is the (hopefully) subsequent growth, whereby new markets are opened up, products are expanded and new target groups are won. There are thousands of such growth initiatives, and there are just as many ideas floating around about which idea the …

Podcast: Jobs-to-be-done Deep Dive

Jobs-to-be-done; some call it a theory, others a philosophy, but in the end, the definition is not important, it’s that it’s useful for innovation, market research, development, and even sales. But how? In previous blogs, you’ve learned how innovation happens, what bias means for the …

Wie beginnt Innovation?

Der Grundgedanke einer Innovation ist das (hoffentlich) darauffolgende Wachstum, wobei neue Märkte erschlossen, Produkte erweitert und neue Zielgruppen gewonnen werden. Solche Wachstumsinitiativen gibt es zu tausenden und genausoviele Vorstellung geistern herum, auf welche Idee die Firma als nächstes setzen soll. Aber wie weiss man, welche …