🎥Exciting News Alert! Introducing Muha Altug, the marketing specialist and senior consultant at PwC! 🌟 With an impressive background in marketing and a wealth of expertise in strategic consulting, Muha is a force to be reckoned with in the business world. He is going to answer some questions about AI in the marketing industry. 🍿🎬So
The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video how to build the job hierarchy and how it works.
The basic idea of innovation is the (hopefully) subsequent growth, whereby new markets are opened up, products are expanded and new target groups are won. There are thousands of such growth initiatives, and there are just as many ideas floating around about which idea the company should focus on next. But how do you know
Biophilic Design bietet eine grossartige Möglichkeit, eine Arbeitsumgebung sinnvoll zu gestalten und das Wohlbefinden und die Produktivität von Mitarbeitenden zu fördern. Durch die Integration von Natur und Wohlfühlelementen in einem Büro kann nicht nur ein angenehmes Arbeitsumfeld geschaffen, sondern auch die Zusammenarbeit und Kommunikation zwischen den Mitarbeitenden unterstützt werden. Lerne im Video jetzt die Grundlagen
In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it means you are focusing on the pain point through the
We know what job our customers want to do and we know what steps they take to do it. But what is tedious, tricky, annoying or in need of improvement? By using various questioning techniques, we can find out per job step where the customers’ pain points are; the so-called job metrics. It is important
If you are able to find out the job behind the customer’s desire, you are able to overcome changes because the job itself is stable. It is the holy grail for innovations since they become resistant to trends and are easier to adapt over time. To give you some examples, check out the following infographic: Jobs
It is still unclear if it is a true story or a myth but either way, the power of jobs-to-be-done and the way it shifts the focus from a bias towards customer centricity can be seen crystal clear. It all began with a fast-food chain that had suddenly trouble selling its milkshakes. The numbers stagnated
In den letzten Jahren hat sich die Arbeitswelt dramatisch verändert: Hybrid Work, Home-Office und Workation sind Standard. Welche Rolle spielt das Büro da noch? Hier sind fünf Gründe, warum es für Unternehmen jetzt umso wichtiger ist, in ihr Büro zu investieren. 1. Kreativer Austausch und Teamarbeit finden vor Ort statt Auch wenn viele Aufgaben heute
Jobs-to-be-done; some call it a theory, others a philosophy, but in the end, the definition is not important, it’s that it’s useful for innovation, market research, development, and even sales. But how? In previous blogs, you’ve learned how innovation happens, what bias means for the process and innovation in the end, and how to avoid