We know what job our customers want to do and we know what steps they take to do it. But what is tedious, tricky, annoying or in need of improvement? By using various questioning techniques, we can find out per job step where the customers’ pain points are; the so-called job metrics. It is important that they are always formulated in a measurable way, always including a unit, an expectation, and the context. But be careful to avoid words like “easy” or “good”, as you may ask, what is easy for you and what is easy for me? And then what? The result is not measurable and crystal clear to everyone.
Learn how to be specific about these Job Metrics by watching the video below.
https://www.youtube.com/watch?v=w8QbEHjRrGk
You are unsure if your Job Metrics work? No problem, get in touch with us and we’ll look at them together at email hidden; JavaScript is required.
All about Jobs-to-be-done at a glance
Blog Post 1: Wie beginnt Innovation? | How does Innovation start?
Blog Post 2: Verzerrte Wahrnehmung und ihre Auswirkungen | Having Biases – What are the reasons and how can you avoid them
Blog Post 3: Die Jobs-to-be-done Hierarchie | The Jobs-to-be-done Hierarchy
Blog Post 4: Podcast and Deep Dive
Blog Post 5: How it all started with a Milkshake
Blog Post 6: Jobs are stable
Blog Post 7: Job Metrics to define Customer Pain Points
Blog Post 8: Real-Life Example of Jobs-to-be-done
