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Gestalt Principles in Marketing: Harnessing Gestalt Principles for Powerful Marketing Strategies Understanding how your audience processes visual information can significantly amplify the impact of your campaigns. Gestalt psychology, a theory developed in the early 20th century, offers insights into the human mind’s ability to perceive …
Strategies for Marketers in the Age of AI and Algorithm Mastery YouTube, with its vast audience and dynamic content ecosystem, remains a cornerstone in the digital marketing and social media arena. Recent developments and insights offer a fresh perspective on how marketers can navigate this …
In a world bombarded by endless streams of visual content, the mantra “sex sells” has been a guiding principle for marketing strategies across decades. Yet, as we navigate through the digital transformation of society, this age-old axiom begins to show its limits. The ubiquity of …
There are huge developments in artificial intelligence which transforms digital marketing by optimising targeting and segment customers as well as personalising marketing messages. AI is revolutionising the way marketers communicate with consumers and present businesses with their products and services. There are several advantages of …
In the fascinating world of consumer behavior, a simple yet powerful principle holds significant power: the more we are exposed to a product or brand, the more we tend to like it, and consequently, the more likely we are to buy it. This article explores …
The recent adoption of the EU AI Act marks a significant milestone in technology regulation, with far-reaching implications for the digital marketing landscape. As businesses grapple with the complexities of complying with these new regulations, it’s essential to understand how the EU AI Act will …
Hallo liebe angehende Podcasterinnen und Podcaster! 👋🏻 In diesem Blogbeitrag dreht sich alles um die Suche nach dem perfekten Thema für euren Podcast. Du hast schon oft darüber nachgedacht, deinen eigenen Podcast zu starten, aber du weisst nicht genau, welches Thema du wählen sollst? Keine …
The hospitality sector is not an exception when it comes to digital transformation: since the beginning of the twenty-first century, technology has changed how we travel and stay in hotels, from reserving a room to placing food and drink orders. Guests’ expectations, commercial factors, and …
The introduction of artificial intelligence (AI) has caused a notable revolution in the advertising industry. AI is revolutionising how businesses communicate with their consumers and deliver effective advertising strategies, from focused audience segmentation to creative campaign optimisation. In this article, we’ll look at the different …
Rumor has it Picasso was shaking in his grave after Canva revealed its having a baby, and its pronouns were AI. But what does this mean for the world of graphic design education? Long story short: It means a lot. In this short blog post, …
