What you want to see, you see. What you focus on, that’s what you see. But what if this focus is distorted by a certain lens? In the following video, five of these cognitive distortions – or biases – are presented. Beat Walther and Yann Wermuth show you that they are the reason why many innovations fail and what effects these biases can also have on the customer.
https://www.youtube.com/watch?v=fvHKgMD5q8M
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All about Jobs-to-be-done at a glance
Blog Post 1: Wie beginnt Innovation? | How does Innovation start?
Blog Post 2: Verzerrte Wahrnehmung und ihre Auswirkungen | Having Biases – What are the reasons and how can you avoid them
Blog Post 3: Die Jobs-to-be-done Hierarchie | The Jobs-to-be-done Hierarchy
Blog Post 4: Podcast and Deep Dive
Blog Post 5: How it all started with a Milkshake
Blog Post 6: Jobs are stable
Blog Post 7: Job Metrics to define Customer Pain Points
Blog Post 8: Real-Life Example of Jobs-to-be-done
