In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it means you are focusing on the pain point through the customer’s glasses avoiding your biases.
Watch the following video and find out, how the method Jobs-to-be-done transformed an idea into a whole new direction by taking the customer perspective:
https://www.youtube.com/watch?v=5Qcs7bTDQfY
As mentioned in the video, If you want to know more about this particular case, you can read the full story here.
Congratulations, you made it!
Now you have a deeper understanding of innovations, biases, the Jobs-to-be-done method, and how to focus on your customer’s needs and wishes. But normally questions and uncertainties come to a later stage. Therefore, I recommend you to read our blogs to find out more about real cases of Jobs-to-be-done. And if you have more specific questions, you know email hidden; JavaScript is required">where to find us!
All about Jobs-to-be-done at a glance
Blog Post 1: Wie beginnt Innovation? | How does Innovation start?
Blog Post 2: Verzerrte Wahrnehmung und ihre Auswirkungen | Having Biases – What are the reasons and how can you avoid them
Blog Post 3: Die Jobs-to-be-done Hierarchie | The Jobs-to-be-done Hierarchy
Blog Post 4: Podcast and Deep Dive
Blog Post 5: How it all started with a Milkshake
Blog Post 6: Jobs are stable
Blog Post 7: Job Metrics to define Customer Pain Points
Blog Post 8: Real-Life Example of Jobs-to-be-done
