The Jobs-to-be-done Hierarchy

The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …

The Impact of Good Design

 “Design adds value faster than it adds costs.” – Joel Spolsky, web programmer, writer, and creator of Trello “Design isn’t about beauty; it’s about market relevance and meaningful results.” – a noteworthy designer, Adobe In the first blog, I explained the problems companies might face …