The Jobs-to-be-done Hierarchy

The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …

How does Innovation start?

The basic idea of innovation is the (hopefully) subsequent growth, whereby new markets are opened up, products are expanded and new target groups are won. There are thousands of such growth initiatives, and there are just as many ideas floating around about which idea the …