Major Online Business and Marketing
Learn to develop digital business models
Haben Sie ein eigenes Unternehmen gegründet, jedoch fehlen Ihnen die finanziellen Mittel, um eine Marketingagentur zu beauftragen? Haben Sie auch nicht genügend Zeit, um selbst Inhalte zu produzieren? Keine Sorge, ich werde Ihnen zeigen, wie Sie mit Hilfe des innovativen KI-Tools Lumen5 Ihre Inhalte erstellen …
Have you ever wondered how technology is shaping the future of our workplace? Picture a world where employees seamlessly navigate their workplace with the help of facial recognition and AI-driven solutions. In this article, we delve into the innovative collaboration between FTF International AG and …
The next step is to define the so-called “focus job”. It is the reason why your customers want or do something, it is the consideration of what is behind “making a hole in the wall”. Using a vacation example, you’ll learn in the following video …
What you want to see, you see. What you focus on, that’s what you see. But what if this focus is distorted by a certain lens? In the following video, five of these cognitive distortions – or biases – are presented. Beat Walther and Yann …
“The best way to predict the future is to create it.”- Peter Drucker ? Have you ever seen this photo? The Prada store in the middle of the desert? The Prada Marfa was created in 2005 as a long-term art project by the Scandinavian artists …
In this short video, we will explain to you a real case example of how Jobs-to-be-done can make a turn of 180 degrees from an original idea to the real innovation at the end. And remember, to abort an idea is not something bad, it …
We know what job our customers want to do and we know what steps they take to do it. But what is tedious, tricky, annoying or in need of improvement? By using various questioning techniques, we can find out per job step where the customers’ …
The establishment of NFT’s is creating new opportunities and technologies that are revolutionizing the art industry. While traditional NFT’s exist in a digital version, there are NFT’s that exist both digitally, but also physically. These are called phygital NFT’s. By linking physical objects with digital …
Why has the watch world not adopted blockchain technology widely? While blockchain technology is already being used to some extent in the watch industry, there have been very few successful attempts to implement it on a large scale. There are several reasons for this: Technical …
If you are able to find out the job behind the customer’s desire, you are able to overcome changes because the job itself is stable. It is the holy grail for innovations since they become resistant to trends and are easier to adapt over time. …
