How to HubSpot: Was ist es und was kann es?

HubSpot ist der Challenger im CRM- und Marketing-Automations-Markt. Das CRM ist als Freemium verfügbar. Doch wie kann HubSpot ein Schweizer KMU in der täglichen Arbeit unterstützen? In diesem Artikel erkläre ich die Möglichkeiten und den Aufbau der Software und gebe am Schluss noch einen kurzen …

Key considerations for your next marketing strategy

?Get your headphones ready for the last ride! 🙂 [audio m4a="https://blog.hslu.ch/majorobm/files/2021/06/Final-Post-mosw.m4a"][/audio] Podcasting Channels ? The Navigator Podcast (GERMAN) ? pending ? pending Audio-based App 1. Clubhouse Previously, I introduced the app briefly and demonstrated a guide on how it functions. You can find it here if you’re interested to check it out! 🙂 Do click…

It’s a banner manner | YouTube Channel Art

Visual content plays an important role in the marketing field. As we focus on generating eye-catching user content, the details that makes it all as a whole, are not meant to be forgotten. In this post, we will talk about YouTube Channel Art. What is it? Otherwise known as a YouTube Banner, this is the…

You won’t know if you don’t try – Canva.

“Design is thinking made visual.” – Saul Bass Whilst you’re sipping on your cup of tea or coffee, do check out my previous post about Canva Pro for Students before proceeding to the rest of this post! 🙂 Example Ad 1 [embed]https://www.youtube.com/watch?v=VGXSeLm3Lpc[/embed] Example Ad 2 [embed]https://www.youtube.com/watch?v=eLJ2NcuMID8[/embed] I thought of coming up with an ad-like video to…

Sponsoring Recap – klassisch, digital, was?

In meinen letzten Beiträgen habe ich viel über Sponsoring, Logos, Storytelling und digitale Transformation gesprochen. Hier ein kurzes Video, welches alles kurz und grob zusammenfasst. https://www.youtube.com/watch?v=Ng6t6lcz7-4 Genauere Ausführungen findet ihr in meinen bisherigen Posts Digitale Transformation im Sponsoring, Insights zur Swisscom Fan-Screen Aktivierung, Swisscom Fan-Screen …

Canva Pro for Students

After reading what is Canva and what you can do with it. Let’s talk about what can you do more with it shall we? This post takes us on another dive, focusing more on video production – in addition to using the Pro feature on this fun platform! It does not necessarily mean that you’d…

Canva – The key to unlocking your designer needs.

For those of you creative (or self proclaimed not-so-creative) fellas out there, I hope you’ve heard of the platform Canva. If not, you’re in for a very juicy treat along this blog post! Before I move on, do check out my previous posts regarding Podcasting and Clubhouse. I’ve been a user of this platform since…

The invite-only app everyone’s talking about

What is this invite-only app that everyone’s been talking about? Does podcasts sounds boring to you? Will a new social media app catch your attention? Check out the video down below to find out more about it! 🙂   insert video Do you know that the app is still a beta version?

Instagram Reels: Die wichtigsten Funktionen

Instagram Reels bietet KMU die Möglichkeit das Engagement und die Reichweite auf Instagram zu erhöhen. Doch im Arbeitsalltag fehlt einem oftmals die Zeit, um sich mit den neuen Videoformat auseinanderzusetzen. In meinem neuen Blogbeitrag werde ich Ihnen anhand von eines kurzen Video alle wichtigen Funktionen …