Interview with CEO of FTF

How AI Technology Is Reshaping Retail: An Exclusive Interview with FTF’s CEO

Hello everyone! Remember that article we published a few weeks ago about the benefits of placing vegetables first in supermarkets? We had the opportunity to sit down with the CEO and founder of FTF International AG, the Swiss company behind the innovative AI technology that helps storekeepers optimize their product placement and inventory management while improving customer experience.

In the interview, the CEO shared some insightful and thought-provoking responses to your most burning questions, sourced from our previous article’s comments. As you may recall, the previous article highlighted the benefits of placing fresh produce at the front of the store to promote healthier food choices and increase sales. Many readers were left wondering what anonymous customer data actually is and how FTF’s AI technology uses it to analyse customer behaviour and preferences to optimize product placement, inventory management, and promotions while maintaining customer anonymity. We also touch on future trends in AI technology and how FTF plans to stay ahead of the curve.

So, if you’re curious about how FTF’s object and people recognition technology is revolutionizing the retail industry while ensuring customer anonymity, check out the interview video below. If you would like to read the article before watching the video, you can find it HERE

In the interview video, the CEO of FTF International AG emphasized the importance of customer anonymity and data security. FTF’s AI technology uses data hashing to maintain the integrity of customer data while ensuring anonymity. Data hashing is a method of encrypting data into a fixed-length code, making it impossible to reverse-engineer the original data. FTF’s commitment to maintaining customer anonymity and data security is in line with the General Data Protection Regulation (GDPR), a regulation designed to protect individuals’ data privacy and security. As the retail industry becomes more reliant on customer data to improve the shopping experience, it’s crucial that companies like FTF prioritize data security and abide by GDPR regulations.

We hope you found our interview with the CEO of FTF International AG informative and eye-opening. If you have any more questions or comments about FTF’s innovative AI technology or customer anonymity, drop them in the comments section below! Your feedback will help us shape future interviews and articles.

In our next article, we will delve into the logistics industry and how technology has changed its face. We will explore the latest trends in logistics technology, from drones and autonomous vehicles to blockchain and AI, and how they are transforming the way goods are transported and delivered.

Stay tuned for more exciting content!

Data Hashing -


Hi there! I'm a tech enthusiast who truly believes that technology has the power to make our lives better. That's why I work at FTF International, a company that is dedicated to creating customer-centric solutions. My goal is to show the world how technology can be used for good by sharing relatable real-world examples. Trust me, there's nothing ominous about the advantages that technology can bring!

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16 thoughts on “How AI Technology Is Reshaping Retail: An Exclusive Interview with FTF’s CEO

  1. Great article! It’s interesting to see how AI technology is being used in the retail industry to optimize customer experience while maintaining data security and anonymity. I’m curious to know more about how FTF’s data hashing method works and if it’s being adopted by other companies in the industry. Can you provide more information on this? Looking forward to your next article on the logistics industry and how technology is changing the way goods are transported and delivered!

    1. Hello Sarujan,

      Thank you for your comment.
      I will take a note to check how common is data hashing in the tech industry.

      Stay tuned 🙂

  2. A very interesting topic! I think it’s just the beginning and these tools will eventually be found in every business area

  3. Intersting article! I am amazed how FTF is trying to use technology to revolutionise our industry.

    1. I believe that this is only the tip of the iceberg. It is not FTF alone, AI technology is the foundation of this revolution.

      Stay tuned for more of such information.

  4. Very interesting topic, great read and video! Data protection and privacy issues are definitely a hot topic with the rapid changes in technology.

    1. Today’s world is run on data. Therefore, I believe that companies that have access to such data must go the extra mile to ensure this. Thankfully, there is a standard such as GDPR that enforces such guidelines on these companies.

  5. Hi Jon, super interesting video. I liked the video and I’m looking forward to learn more about this topic. Maybe you can dive in deeper in to the topic.

    1. Thank you Nora 🙂
      There are other topics that I would also like to tackle in a couple of days.
      However, I will keep this in mind and dedicate at least one more article to cover other points.

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