Business 3 / 12 — Major Online Business and Marketing

2022-03-24 21 Neuromarketing: From brain scans to eye tracking and more to uncover consumers’ triggers. Science Fiction or Reality?

Brain scans, eye tracking, skin conductance recording, heart rate monitoring, and facial mapping, are this all in use to find what triggers consumer’s motivations, preferences, and decisions? Is this just science fiction or reality? Let me know your initial thoughts in the comments! What is neuromarketing, and what does it has to do with brain

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2022-03-20 2 Amazon FBA Schweiz: Wie werde ich damit erfolgreich?

Hast Du Dich schon immer gefragt, wie Du von der Schweiz aus auf Amazon mit dem Fulfilment by Amazon (FBA) Programm starten und im EU-Markt verkaufen kannst? Dann folge meinen Beiträgen! Obschon viele sagen, dass es heute zu spät sei noch mit Amazon FBA anzufangen, ist es immer noch ein sehr erfolgreiches eCommerce Businesskonzept, welches

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Megaphone with different brands and colours

2022-03-13 4 Psychology of colours in marketing: how much do they influence customers?

When you buy any product and focus on the colour that identifies it, you have no idea on what’s behind it. We tend to think that the choice of colour is random or a matter of personal taste. This is not the case. Colour is one of the elements a company defines in the creation

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2021-06-13 6 CBD Products & Online Marketing

Welcome to the last post of my awareness campaign! In my previous posts I focused on presenting information about CBD, such as the differences between CBD and THC, CBD products, benefits and side effects of CBD, and CBD for pets. In this last post I wanted to inform you about the difficulty of advertising CBD

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2021-06-12 2 Introducing Impact Tank: Namibia’s first Social Impact Venture Builder

For the last blog posting of this 8 part series, after sharing with you the fundamentals of Social Impact Venture Building, I would like to introduce you to the one venture builder that I am closest to, as a member of its management team, and lift the lid on some of its projects. Impact Tank was founded in

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2021-06-12 1 Why is communication important when managing remote teams?

If you were reading/watching my previous posts, you sure noticed that I always mention communication when talking about remote work. For today’s video, I am explaining why is communication important when managing remote teams. Resources: Managing remote teams 7 Tips for better communication with remote teams Remote team communication

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2021-06-09 2 How to successfully manage remote teams

Right now, working from home has become more than a trend. It’s now a necessity for companies all across the globe. As a result, there are thousands of team leaders and managers who find themselves suddenly managing a completely remote team. As much as remote work can be fraught with challenges, there are also relatively

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2021-06-06 87 Let’s get serious: Top 8 points in your SEO checklist

SEO is a constantly changing field. The internet is rapidly expanding, and search engines’ algorithms are continually altering to offer the best possible results to users. Thousands more webmasters and SEOs, on the other hand, are attempting to rank their sites. Websites that rank high in the search results are not deceiving search engines; rather,

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2021-06-06 0 Ideas for a Project HSLU 3

Este sera el ultimo post

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2021-06-04 2 5 Practical tips to conduct interviews for remote jobs

Since COVID-19 is forcing people to work from home, there are numerous changes that both the company and employees have to experience. Including remote interviews. For a company, the interviews are as important as they are for the employees. So, you both need to “convince” each other that you are the most suitable candidate. We

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