If you are able to find out the job behind the customer’s desire, you are able to overcome changes because the job itself is stable. It is the holy grail for innovations since they become resistant to trends and are easier to adapt over time. To give you some examples, check out the following infographic: Jobs are stable
And if you have no idea what I mean when I talk about the term “job”, check out my previous blog Jobs-to-be-done Hierarchy.
Do you want to know the stable job your customer asks for? We are happy to help you out! Visit our webpage at www.vendbridge.com and let’s get in touch.
All about Jobs-to-be-done at a glance
Blog Post 1: Wie beginnt Innovation? | How does Innovation start?
Blog Post 2: Verzerrte Wahrnehmung und ihre Auswirkungen | Having Biases – What are the reasons and how can you avoid them
Blog Post 3: Die Jobs-to-be-done Hierarchie | The Jobs-to-be-done Hierarchy
Blog Post 4: Podcast and Deep Dive
Blog Post 5: How it all started with a Milkshake
Blog Post 6: Jobs are stable
Blog Post 7: Job Metrics to define Customer Pain Points
Blog Post 8: Real-Life Example of Jobs-to-be-done
