The Hotel Giardino Ascona is a 5-star hotel located in Ascona, Switzerland, situated on the banks of Lake Maggiore and surrounded by the beautiful Swiss Alps. It is known for its luxurious accommodations, beautiful gardens, and exceptional dining options. Despite already having a loyal customer base, they are facing one challenge: how to attract and retain younger customer audience. The hotel could implement a range of following strategies or make better use of already provided services.
One of the most important factors for younger generations is personalised service. They value customised experiences that cater to their unique needs and preferences. To offer this, Hotel Giardino Ascona could provide personalised recommendations, room preferences, and unique loyalty rewards. Which in fact they are already making use of their current loyal customers. However, they need to find a way to apply this already on the younger generation, where trust yet has to be built. Thereby, they hotel would create a foundation of value for the guest, leading to an enhanced overall experience and potentially winning the client as a loyal customer for the future. Data analytics and AI could also be used to anticipate guest’s needs and preferences and provide personalised experiences. An AI chatbot could be used to answer guests’ questions and make personalised recommendations based on their interests and pervious stays. Additionally, be collecting data on guest’s reservation history, Hotel Giardino Ascona could provide a personalised package or promotion directly incentivising future stays, such as their loyalty.
Younger generations also prioritise basic things such as technology and connectivity, making high-speed Wi-Fi, streaming services, and smart room technology essential amenities. They also could offer mobile check-in and keyless entry to streamline the guest experience and provide smart room technology that allows guest to control room temperature, lightning, and entertainment from their mobile devices or a provided gadget by the hotel. To enhance the guest experience, the hotel could also implement virtual and augmented reality technology to offer unique experiences such as private chef dinners or cooking classes that focuses on local cuisine.
The younger generation is also increasingly focused on health and wellness. The hotel itself offers already a wide range of fitness and wellness amenities such as yoga classes, fitness centre, spa treatments and ayurveda treatments. However, a way of communication for the young audience needs to be integrated. Further, they also could introduce sustainability initiatives such as using renewable energy sources, reducing water consumption, and promoting eco-friendly practices. By doing this, the hotel can attract environmentally conscious guests.
Social media is an important channel for the younger generation, using this way of communication, the hotel could leverage it to engage with guests before, during, and after their experiences, the hotel can increase its brand awareness and attract new customers. The hotel could also collaborate with social media influencers to promote their brand and offer exclusive experiences for their followers.
Finally, the hotel’s location and convenience are also important factors for the younger generation. For instance, many people use it as a stopover when continuing their journey to Italy. Why not implement this as another unique selling point? Guests want to know if they can reach their planned activities within a certain amount of time and how seamless the check-in and check-out process is. By already offering on-demand services such as concierge services and room services to make their guest’s stay more enjoyable and hassle-free, how could this service be communicated better to the younger generation? In this scenario, AI could be beneficial to any concierge to keep track of the enquiries yet create a personalised relationship.
In conclusion, by implementing personalised services, technology and connectivity, wellness amenities, sustainability, social media engagement, and convenient location, the Hotel Giardino Ascona can attract and retain a younger customer audience. By adapting to the evolving preferences, reservation patterns of the younger audience. The hotel can stay competitive in the hospitality industry and build loyal customer baser for the future.
In my next post, one of the provided wellness retreats will be showcased. Why travel far for a yoga retreat when Italian flair and Mediterranean vibes are just around the corner? Stay tuned!
Below you can find my other blog posts👇
- From Chaos to Calm: A Yoga Retreat at Hotel Giardino Ascona on the Shores of Lago Maggiore
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Rebranding a Hotel: 5 – Reasons on Unlocking its Potential for Increased Revenue and Brand Loyalty
- Maximising and Appeal: Top Platforms for Promoting a 5-star Hotel & Destination
- Harnessing the Power of Influencers to Reach a Wider Target Audience
- Podcast Interview with the Head of Brand & Content Strategy at Giardino Hotels
- Voices Unveiled: Engaging Perspectives in Q&A with Friends
- Take Your Best Buddy with You: Captain Makoki Takes Hotel Giardino Ascona
The suggestions presented would definitely be a decision changer for me when choosing a hotel. Even if the price is a bit higher, the small treats and specialties make the difference in the of the day.
I agree it’s the small things which make your things special, even when the price is slightly higher. Your feedback is appreciated!
The Hotel Giardino Ascona sounds like an absolutely amazing destination! It’s great to see that they are looking to expand their customer base by attracting and retaining younger generations. I would love to visit the Hotel.
You should it definitely give it a go! Or the destination itself in general. Thank you for your feedback!