Major Online Business and Marketing
Learn to develop digital business models
The hospitality sector is not an exception when it comes to digital transformation: since the beginning of the twenty-first century, technology has changed how we travel and stay in hotels, from reserving a room to placing food and drink orders. Guests’ expectations, commercial factors, and …
🇯🇵 In Nagasaki, in the center of Japan, there is a hotel that is truly unique. Since its opening in 2015, the Henn-Na Hotel, commonly recognized as the “Strange Hotel,” has captured the attention of guests. The Henn-na Hotel in Nagasaki, Japan, is staffed entirely …
Extra blog post! More for laughs, and to round out this set of blog postings on a high note, I offer a short fiction inspired by a friend of mine’s visit at Hotel Giardino Ascona. To keep things interesting, I’ll just write it from Captain …
Welcome to the world of influencer marketing, where partnering with social media influencers can help 5-star hotels reach new heights. Influencers have become a powerful force in the digital world, and their ability to create authentic and engaging content has made them an asset to …
Finding the ideal hotel is especially difficult when planning a trip, which can be both satisfying and stressful. Your total experience may be greatly influenced by the hotel you pick. While the perfect hotel may help you feel more like a part of the community …
“The best way to predict the future is to create it.”- Peter Drucker 🤔 Have you ever seen this photo? The Prada store in the middle of the desert? The Prada Marfa was created in 2005 as a long-term art project by the Scandinavian artists …
Despite being a small country in the heart of Europe, Switzerland is well known both inside and outside the continent. Swiss ski resorts, lakes, chocolate, and cheese immediately come to mind when we think of the country. ❓ However, have you ever considered spending your …
Rebranding a 5-star hotel is becoming increasingly important in today’s hospitality sector, especially when it comes to attracting a younger generation of travellers. These younger travellers have different hotel expectations and preferences, that are often influenced by their shifting usage behaviours. Thanks to advances in …
The Hotel Giardino Ascona is a 5-star hotel located in Ascona, Switzerland, situated on the banks of Lake Maggiore and surrounded by the beautiful Swiss Alps. It is known for its luxurious accommodations, beautiful gardens, and exceptional dining options. Despite already having a loyal customer …
Hello dear readers, we are slowly getting closer to the end of the blogpost series about the hospitality industry. In today’s post, you will learn about the ways how hospitality and tourism-related companies deal with the current challenging situation with success. One of the biggest …
