A few years ago I wrote my bachelor’s thesis on the topic of Mobility as a Service (MaaS) and in this blog I want to introduce the concept to you and provide an insight into the future of mobility. Basically, MaaS brings together all the new shared and traditional mobility options onto one platform.
I have made this short video to help explain the concept. Enjoy!
https://youtu.be/myISUqoGSWM
What is great about the idea, is that the mobile application will be able to give you a single ticket price, regardless of the transportation provider. Meaning that you can start your journey with a shared bike, then hop on a public transport company’s train, and finish your journey off with an Uber. And this is all possible with a single ticket. It’s also vital that any MaaS application will provide you with live travel information, so you can adjust your journey in case of any delays on the network.
What could be really cool about MaaS, is that it could one day include international travel. So you could book an Uber from your house to the airport, then a plane ticket to anywhere in the world, and when you land, a taxi will be waiting for you. And again this would all be possible with a single ticket.
If you would like to see how this links back to my other blogs, here are the links:
Four reasons that going car-free is the future of mobility
Alternatives to the traditional ridesharing model
Peer-To-Peer mobility doesn’t always work
Commuting at a social distance
Mobility Access versus Ownership
Here is also list of some of the references that I have used for understanding the concept:
OBILITY AS A SERVICE IN THE UK. Retrieved from https://ts.catapult.org.uk/wp-content/uploads/2016/07/Mobility-as-a-Service_Exploring-the-Opportunity-for-MaaS-in-the-UK-Web.pdf
Eckhardt, J., Aapaoja, A., Nykänen, L., Sochor, J., Karlsson, M., & König, D. (2017). deliverable 2: European MaaS Roadmap 2025
Falconer, R., Zhou, T., & Felder, M. (2018). Mobility-as-a-Service The Value propostion for the public and our urban systems.
Kamargianni, M., Matyas, M., Li, W., & Schäfer, A. (2015). Feasibility Study for "Mobility as a Service" concept in London. Retrieved from https://www.youtube.com/watch?v=HIICvraIqxI
König, D., Eckhardt, J., Aapaoja, A., Sochor, J., & Karlsson, M. (2016). Business and operator models for MaaS. Retrieved from http://publications.lib.chalmers.se/records/fulltext/239795/local_239795.pdf
Pöllänen, M., Utriainen, R., & Viri, R. (2017). Challenges in the Paradigm Change from Mobility as a Self-service to Mobility as a Service. Proceedings. Retrieved from http://www.tut.fi/verne/aineisto/ICoMaaS_Proceedings_S8.pdf
Sarasani, S., Socher, J., & Arby, H. (2017). What charaterises a sustainable MaaS business model?
Featured image by Markus Spiske from Pexels
