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Als im Sommer 2021 die Mensa der Universität Luzern sich dazu entschied, Fleisch und Fisch völlig aus dem Menü zu streichen, ist eine Diskussion ausgebrochen, die mit den Medien auf nationale Ebene getragen wurde. Nun fast ein Jahr nach der Umstellung habe ich bei Studierenden …
Ok, are you prepared for that!? We are talking about the largest floodplain in the world, in the west part of oBrazil. It is there that life explodes in natural colors. Beautiful forests, rivers, lakes, an abundant and wild fauna. The Pantanal attracts tourists from …
In meinem letzten Beitrag habe ich dir einen kleinen Einblick in den Marktladen Quai 4 der Firma Wärchbrogg gewährt und dir vor allem die Abfüllstation gezeigt. Das soziale Unternehmen überzeugt aber nicht nur durch die nachhaltige Bewirtschaftung, sondern zeigt euch grosses Engagement in Bezug auf …
Hello again to all who is interested in native advertising! Today I want to share you all the main studies that were conducted by different researches all over the world. Though very little was studied yet, for the moment we have several important facts about …
As the principle of nativity increasingly pervades various types of advertising, questions arise about how native advertising is perceived and processed in consumers’ minds, and how much of its effectiveness relates to the fact that consumers are not aware that such content is advertising at …
Der NFL Draft 2022 ist nur noch wenige Tage entfernt und die Spannung steigt. Ich beteilige mich an der momentan herrschenden Spekulation und habe einen Mockdraft im Videoformat erstellt. Ein Mockdraft ist eine persönliche Prognose, wie die Teams beim NFL Draft wählen werden. Viel Vergnügen! …
Many Internet sources give a rather vague definition of native advertising and link it to product placement and sponsorship programs on radio and television. IAB.Russia (probably the mane instutute that know something about NA for sure) notes in its research reports that there is confusion …
Hey you, welcome back to my blog for another “informal info session” about FemUnity. In the first article, I presented you the starting point and how far we’ve gotten in the meantime. But you might now ask yourself, “Alright, cool project but what has been …
Finally, we got to the most important and creative part of Native Advertising – Special projects. Basically, that is the very part which offers the most space for creativity and can be described as the most tricky and interesting for consumers. Special projects are advertising …
Hello to all fans of Native Advertising! In the last part of my Guide we talked about Product Placement as a first type of Native Content. Today our discussion will tackle the second type. Sometimes it’s not enough to just show a product in action …
