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Hello again! We continue our discussion about Native Advertising. In the previous episode video we concluded that Native content is a fundamentally different approach to advertising compared to traditional content and attracts the most interest from advertisers in the native advertising segment. The highest evolutionary …
Hello again! To remind you in short what happened in the previous chapter of our conversation about Native advertising, you can watch the video to know that it’s basically divided into two parts: native formats (which are the same banners, but more organically adjusted to …
Brain scans, eye tracking, skin conductance recording, heart rate monitoring, and facial mapping, are this all in use to find what triggers consumer’s motivations, preferences, and decisions? Is this just science fiction or reality? Let me know your initial thoughts in the comments! What is …
Native advertising is one of the most discussed types of advertising of the last decade. Prefix “Native” is as attractive to advertisers today as “Social” was in 2010. Today already one third of companies are using native advertising for branding campaigns, spending on it a …
Im Rahmen der Nachhaltigkeitswoche Luzern, besuchte ich auf einem Rundgang durch den Stadtkern von Luzern die Migros Schweizerhof, Ässbar und Madame Frigo. Begleite mich auf der Food Waste City Tour durch Luzern. Über 1/3 der Lebensmittel weltweit gehen von der Ernte bis zum Teller verloren. …
When you buy any product and focus on the colour that identifies it, you have no idea on what’s behind it. We tend to think that the choice of colour is random or a matter of personal taste. This is not the case. Colour is …
Did you know that a business card is an essential marketing tool that enables sharing contact information with potential customers and fellow small business owners? Want to know more about how to create a business card? Watch the video “Creating Business Card in InDesign: Beginner’s …
Welcome to the last post of my awareness campaign! In my previous posts I focused on presenting information about CBD, such as the differences between CBD and THC, CBD products, benefits and side effects of CBD, and CBD for pets. In this last post I …
If you were reading/watching my previous posts, you sure noticed that I always mention communication when talking about remote work. For today’s video, I am explaining why is communication important when managing remote teams. https://www.youtube.com/watch?v=gn3Tb_TDcvo Resources: Managing remote teams 7 Tips for better communication with …
Welcome back! In my previous posts I talked about the different CBD products, their benefits and side effects for humans. In this post I will present you some of the conditions that many pets are suffering from and how these can be treated with CBD …
