Ultimate Guide to Colour: from A to Z

Colour is the core of all marketing materials you create in your brand. Starting from the post on social media, company presentation, website, logotype, it is crucial to understand how to find the colour that will look consistent and be in harmony with all parts …

Why Networking in Switzerland is Important

Did you know that the friend of a friend of your friend can influence your weight? Me neither, but the researchers Nickolas A. Christakis and James Fowler did a study on how social connections shape our lives, published in the Journal of Cognition and Culture. …

Was Storytelling und Social Media im Sponsoring zu suchen haben.

Aktivierungstrends im Sponsoring Wenn es um das Sport-Sponsoring geht, sind Fussball und Eishockey auf den ersten beiden Plätzen der am häufigsten gesponserten Sportarten. Diese Sportarten werden gefolgt von Ski Alpin und dem Laufsport. Damit das Sponsoring aktiviert werden kann, werden im Bereich der sozialen Medien …

3 Types of Usability Testing

Today’s introduction is slightly different from the other 2 blog posts I had written previously. If you haven’t seen it, check it out from my bio page! Out of the blue, I created this riddle. Can you make a guess? Have you guessed it correctly? …

Instagram Manager Insights – Concept

How to find your passion and the create concept Hi again, welcome back to the guide of becoming successful “Dark Knight” behind the Instagram influencer. The following article will be useful for both Instagram managers or anyone who wants to start/ improve his social life …

Photoshop goes Neural: Top 4 AI-based Filters

As we all know, a marketing professional is faced with creative-related tasks nearly every day. Photography is one of the most essential components of any brand. When developing a personal or company brand, the marketing professional needs to have the skills to edit and create …

Describe your dream hotel | Travel 2.0

Would you rather vacation at the beach or in the mountains, to a major city or to a remote location, in a luxurious resort or a small family-owned hotel? Would you rather book a hotel with a relaxing spa or a mouthwatering breakfast offering, with …