Healthy and delicious plant-based meat alternatives

Planted: The Swiss Company Changing the Game in Plant-Based Meat Alternatives

The Challenge of Finding Healthy and Delicious Options

Plant-based food has become increasingly popular over the years, with more and more people realizing the benefits of incorporating plant-based options into their daily menus. While this trend has increased the demand for plant-based products, it has also created a problem for those who want to eat healthier but struggle to find plant-based options that are both nutritious and delicious. Many people turn to processed meat alternatives that are high in sodium, preservatives, and additives, which defeats the purpose of eating healthier in the first place. You can find more information here if you are unsure how to choose healthy plant-based meat.

Consumer Perception

According to the study published in the specialist journal “Food Quality and Preference”, meat substitutes are perceived as unnatural compared to other protein-rich products. In fact, technological food processing and food additives have a negative image among many consumers, and consumers link longer ingredient lists with less natural food products¹.

This perception of unnaturalness could prevent the widespread adoption of plant-based meat alternatives. Producers need to prioritise natural ingredients, transparency, and minimal processing to overcome this negative image and encourage more people to incorporate plant-based options into their diets. Additionally, promoting education and awareness regarding the health and environmental benefits of plant-based eating can be paramount in shifting consumer attitudes and fostering a societal shift towards more sustainable, health-conscious food choices. However, let’s shed light on this crucial point and look closer at Planted.

Planted’s Unique Approach to Plant-Based Meat Alternatives

Plant-based chicken meat by Planted

Planted is a Swiss-based company that creates delicious, plant-based meat alternatives that are healthy, sustainable, and easy to prepare. Their products are made from just a few natural ingredients. Water, pea proteins, pea fiber, and canola oil are the only four components needed to make Planted’s chicken substitute. No soy, gluten, or genetically engineered items at all.

The company combines extrusion technology with traditional fermentation to create products that have the texture and flavour of the meat without using additives. Extrusion technology has produced pasta, cereal, and snacks since the 1960s. The latest developments in extrusion technology play a crucial role in creating the next level of plant-based meat products. They allow plant proteins, which are typically round in shape at a microscopic level, to be turned into an elongated, fibrous form similar to animal muscle fibers. Link to the Planted production process A combination of extrusion and fermentation allows Planted to produce plant-based meats with improved flavour, texture, safety, and nutritional value. The essential success factor of the company is the use of high-quality ingredients and a perfect process instead of additives.

By the way, everyone can look behind the scenes and see how they make their products by visiting a glass-house production facility in Kemptpark, Switzerland – the first transparent meat production open to the public – on the 24th of June, 2023.

Take a Bite Into the Future with Planted!

In conclusion, Planted’s production process is a testament to its commitment to sustainability, quality, and innovation. Using only natural and plant-based ingredients, advanced technology, and sustainable packaging, Planted has created a range of products offering a delicious and sustainable alternative to meat. Products from Planted are already accessible in many restaurants and stores throughout Switzerland. If you’re looking to reduce your meat consumption without sacrificing taste and nutrition, Planted’s products are definitely worth a try!

Source: 1 – Hartmann, C., Furtwaengler, P., Siegrist, M., (2022), Consumers’ evaluation of the environmental friendliness, healthiness and naturalness of meat, meat substitutes, and other protein-rich foods, Food Quality and Preference, 97 (2022), Article 104486.

Some information was retrieved from

Maria Vorobeva

My name is Maria Vorobeva. I am a student at the Lucerne School of Business majoring in Online Business and Marketing. I am passionate about online marketing and have always been interested in the latest trends and tools. Along with it, I'm also a foodie and love to try new food, experiment with recipes, and taste new dishes. In my blog, I am talking about plant-based foods, nutrition, a healthy lifestyle, and Planted. Stay tuned!

View all posts by Maria Vorobeva →

16 thoughts on “Planted: The Swiss Company Changing the Game in Plant-Based Meat Alternatives

  1. I will definitely check out their products! Looking forward to your new blog posts.

  2. As a Veggie I already know and love Planted, but due to your post I love it a little more!
    Thanks for the insights!

    1. You’re welcome! I’m glad my post could enhance your appreciation for Planted. It’s always great to hear from fellow veggie lovers who share a passion for plant-based food 😊

    1. I’m glad you found my article interesting and enjoyed learning about the company.

  3. Thank you for this great and informative blog post about our company! 💜🌎 We’d love to see you and your readers on June 24th!

    1. Thank you so much for your positive feedback and for taking the time to read my blog post. I’m thrilled to hear that you found it informative and helpful 💟

  4. Really interesting information thank you for the insight! I have never tasted Plant-Based Meat Alternatives but now I will definitely try them.

    1. Thank you for your comment! Try Planted, and let me know what you think about it 😊

  5. They are everywhere nowadays, good to know a bit more about the company.
    And I’ll definitely give it a try! 😉
    Nice post, Maria, and thank you for the visit tip!

    1. I’m glad to hear that you found my post informative. Give it a try, and let me know what you think ☺️

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