What Means What?

Probably we all heard these words. Especially nowadays, when more and more brands market themselves as sustainable, ethical fashion supporters. When you look closely, you will notice that both words have different meanings, but they work together to achieve optimal justice. There are no universal definitions. However, there are acceptable truths and facts for a general understanding of what means what.

Sustainable Fashion:

As discussed in my first post, sustainability consists of three pillars: social, financial, and environmental. Sustainable fashion is when clothing made, marketed, and worn in an environmentally friendly manner. Ecological and socio-economic aspects have to be reflected in every stage of the product lifecycle: from fabric manufacturing, designing, sewing, transportation, marketing and sales, to reusability and recycling process.

Brands such as Happy Earth, Armedangels, Hund Hund, Jungle Folk, Thinking Mu, Swedish Stockings all are using sustainable, high-quality materials in their versatile designs.

Ethical Fashion:

Ethical Fashion is human-centred. Oversees and examines fair people treatment throughout the entire supply chain of garment production. Fair people treatment in the fashion industry means no abuse, child labour, sweatshops, and underpayment. An ethical fashion manufacturer or company should guarantee safe working conditions, reasonable working hours, and fair living wages.

Brands such as Pangaia, House of Sunny, Lucy & Yak, Boden preach themselves as ethical fashion companies.

Slow Fashion:

Slow Fashion concentrates on quality over quality, or less is more! Timeless pieces from high standard fabrics that would last and look good for many years. Slow fashion advocates to choose wisely and buy less to reduce production numbers.

Brands such as Reformation, Alternative, Amour Vert, pact creates timeless and feminine pieces for everyday wear.

Key Takeaways:

Sustainable Fashion – ecological and socio-economic aspects

Ethical Fashion – fair people treatment in the fashion industry

Slow Fashion – the conscious consumer, buy less buy better quality

I hope this short article gave a better understanding of what each concept means and its main focus areas. In my next post, we are going to dive into Vintage Fashion and going to visit the Vintage Kilo Sale Pop-Up Store. Stay Healthy, Happy and See You Soon!