Still looking on how to improve your marketing campaign? It is getting more and more challenging these days, because people start to hate marketing and especially ads. Every day we are bombarded with best offers and today-only-sale. More and more people are looking into using AD BLOCKERS and PRIVATE WEB BROWSERS. The web’s become a battlefield again intrusion into the private life. How to stop this disruption? One of the solutions could be the BLOCKCHAIN TECHNOLOGY, which is meant to reduce the number of ads and increase direct connections from the brand to the customer by decentralization and transparency. However, it is not the only possible way. There is also agile or brand affinity marketing, for instance. In the world of the Growth Hacking the anti-marketing moods are on the rise. Privacy concerns are being expressed louder every day. The next generation of consumers Z become AD-AVERSE advocates of AD-FREE INTERNET. Let’s have a look at the reasons WHY PEOPLE HATE MARKETING ADS.
Imagine, you want to book a holiday. You open the website full of beautiful holidays destinations, search for hotels and activities. After you go and check your social media, all of a sudden the ads about your favorite holiday destination, which you’ve just searched, pop-up all around. You can ignore them but the feeling that you are being watched stays with you for a while. Or, you watch a heart-breaking YouTube video, when in the moment of that true emotion, the ad turns on. You feel irritated, annoyed and disrupted from the positive emotion. We were all there. We know how it feels. These consumer feelings are transferred to the whole industry of marketing because ads are direct interactions with consumers.
The future of the online marketing is obvious and bright. Digital marketers need to make a shift and start to listen to the audience. It does not mean the disappearance of ads but the voluntary choice to watch them and be rewarded for that. Using of ANONYMITY SHIELDS as well as of TOCKENS REWARDING is a win-win for all: publishers, advertisers and users.
More about Blockchain technology you can read here:
Blockchain in Online Education
Can Blockchain help fighting Coronavirus
Blockchain Technology against Unethical Marketing Practices
Sources used:
https://rebelhack.com/blog/the-death-of-the-digital-marketing-agency/
https://medium.com/@duncmckenna/i-fucking-hate-marketing-63894a164746
That’s so true!
By the way, I love the video- great way to share the content in a more efficient way. Keep up the good work!
Thanks! That was my first try with animation
Great article! It is hard to convince people to like new things and we as customers, don’t like marketing ads anymore because we are bombarded with them everywhere! I agree there needs to be a shift change and that the future is online.
Completely true, it’s very annoying when you have an ads blocker and can’t access the content of the website because you have to watch all the ads first!