AWAS – Portraits of Afghan Women: Zohra Saidali

Maryam: Tell me more about yourself and your journey to Switzerland. Zohra: I am originally from Afghanistan and have been living in Geneva since 1994. My family and I initially stayed in Pakistan for about a year and a half before directly immigrating to Switzerland. Our journey began when we left Afghanistan during a challenging…

Ethical Considerations in AI-Powered Digital Marketing

Artificial Intelligence (AI) has transformed digital marketing practices in recent years, offering marketers an array of tools to increase efficiency and drive results. However, with the power of AI comes ethical considerations that must be addressed. In this blog post, we will explore the ethical …

How Luxury fashion learned to Love the Blockchain

Counterfeit luxury goods are one of the biggest problems in the luxury industry. According to a report published in 2016 by the Organisation for Economic Co-operation and Development and the European Union’s Intellectual Property Office, the market for counterfeit goods is worth an astonishing $461 …