What is e-safety

Being safe on the internet in one of a 21st century skill everyone needs to have. If you are lucky enough to have learnt it in school, perhaps you would need a little refresher! What is e-safety It is internet safety or cyber safety; it is …

How to Deal With Anti-LGBT Backlash

You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …

COVID-19 Scams are Rising

The outbreak is not just rampant in real life, many vulnerable users fall victim in the virtual world. Scammers use this golden opportunity in times of emergency like this. During this difficult time, many people are anxious and is more willing to click on anything …

LGBT-Marketing: Best Practices

In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …

Peeking through the Gender Gap in Switzerland

Over the years, women, globally, have been working hard to close the gender gap in terms of welfare rights, salary, policies and many other aspects. While the strive to gender equality has seen improvements in most developing countries over the years, it is astounding that …

LGBT-Marketing: Worst Practices

In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …

The Dos and Don’ts of LGBT Marketing

Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …