COVID-19 Scams are Rising

The outbreak is not just rampant in real life, many vulnerable users fall victim in the virtual world. Scammers use this golden opportunity in times of emergency like this. During this difficult time, many people are anxious and is more willing to click on anything …

LGBT-Marketing: Best Practices

In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …

Peeking through the Gender Gap in Switzerland

Over the years, women, globally, have been working hard to close the gender gap in terms of welfare rights, salary, policies and many other aspects. While the strive to gender equality has seen improvements in most developing countries over the years, it is astounding that …

LGBT-Marketing: Worst Practices

In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …

The Dos and Don’ts of LGBT Marketing

Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …

4 Reasons Why Your Business Needs LGBT-Marketing

With trust in large corporations, the government and the press fading, consumers are increasingly looking to brands to take a progressive stand on the issues they care about. Millennials, in particular, want to put their money where their mouth is and deal with companies that …

Mi casa es tu casa. Bienvenido a Mexico!

(Reading time: approx. 6 minutes) Hi there! Welcome to my blog. This is the first time I embark myself on writing one so I’m curious to see how this is going to evolve. My name is Maria Fernanda Diaz Rodriguez and I’m very latina like …