LGBT-Marketing: Worst Practices

In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …

The Dos and Don’ts of LGBT Marketing

Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …