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Insbesondere kleine und mittelgrosse Unternehmen verfügen meist nicht über enorme Werbebudgets. Viele von ihnen sind dennoch auf Social Media aktiv, bewirtschaften ein Unternehmensprofil oder nutzen bezahlte Marketingmassnahmen wie beispielsweise Social Ads auf Facebook. Doch mit dem Engagement klappt es oft nicht wirklich, entsprechende Leads daraus …
Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …
In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …
When you make a large investment, say more than $ 1,000, what do you look for in a corporation? Maybe you want them to be environmentally friendly (or at least conscious), maybe you want them to pay equal wages to all genders, maybe you just …
June is almost here – you probably know what that means: Rainbows everywhere! Stores, windows, corporate Twitter profile pictures, crosswalks, entire streets, and even buildings glow in beautiful, celebratory colors. Every year, there’s parades, celebrations, parties, and – yes – equal rights manifestations that aren’t …
June is just around the corner! You know what that means, hopefully: Pride Month! ? Of course, this also means lots of rainbows everywhere. And I really mean everywhere. For a while now, an increasing number of brands have turned their brand logos into rainbow versions …
You’ve seen why your business needs LGBT-Marketing. You’ve learned about some of the most important dos and don’ts, and you now know why some companies have failed hard or won big with LGBT ad campaigns. Now, it’s time to talk about backlash. The sad truth …
In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …
In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …
Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …
