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In the last post, I’ve talked to you about some of the worst practices in LGBT-Marketing, and, let me tell you it was surprisingly hard to find those. Finding the great ones was much easier – I even had to leave some out! Here are …
In the last post, I talked about some dos and don’ts of LGBT-marketing. To make these points more identifiable, I want to show you some examples of past LGBT ad campaigns that have failed hard. Stay tuned for a post about the winners up soon! …
Establishing LGBT diversity in advertisement not only helps your business create a deeper connection to its customer base but it also reaffirms the LGBT community’s sense of having a place in society and being “seen”. Before you get started with your inclusive ad campaign, though, …
Hi there! Welcome to the uncharted territory of blockchain technology and ethical marketing in their well-balanced co-existence. This blog opens my blockchain-flagged “anti-marketing” campaign. You may ask: what is this all about? “Anti-marketing” campaign in the OBM blog? Why? You are right: it sounds strange, to …
