Interrogating the brain itself. -Part 1 fMRI- Brain Scans In Neuromarketing
Why neuromarketing utilizes brain scans? https://youtu.be/xdyrEfMV89I In neuromarketing or consumer neuroscience, brain activity can be monitored and measured using state-of-the-art neuroimaging techniques to record metabolic activity or electrical activity, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) respectively. To observe changes in brain …