Swiss Sustainable & Ethical Fashion Brand [Bag Unpacking VIDEO!]

Simona

Sustainable fashion topic is very close to my heart for several reasons. Growing up I spent most of my time with my grandparents. My grandmother was a beautiful and stylish woman who loved fashion, beauty and aesthetics. For most of their lives, grandparents lived in communist times, when a shortage of things was a daily struggle. In grandmothers closet I could find high quality, well-crafted custom-made suits, coats, handmade sweaters, suits and various accessories. Fabrics, shoes, and all items were difficult to get so they had to serve for a very long time. That truly fascinated me how good quality items due to proper care, storage and true appreciation could be prolonged for so long and enjoyed for generations. I am a big fashion lover myself and throughout the years I have been gradually losing the sense of item’s value appreciation in terms of quality and durability because I was seduced by the temptation of fast fashion. I am also a big lover of nature and wildlife. Seeing the enormous impact on global warming, ocean pollution and damage to their entire ecosystem by the apparel industry, I decided to research and learn more about this topic and make more educated choices in everyday life. I want to invite you all to go on this journey together, learn something new, refresh your knowledge, discuss it and look at situation differently.