Influencer Marketing: A key to rapidly increase your sales

In this blog, Gretta Van Riel will explain what is influencer marketing and how you can use it in your business. After the video, I made a short summary of key points regarding influencer marketing.

Gretta van Riel

Location: Melbourne, Australia
Profile: A founder of three multi-million dollar companies: SkinnyMe Tea, Drop Bottle, The Fifth Watches. At the age of 22, she founded SkinnyMe Tea with only $24 of investment.
Accomplishments:
– Shopify Build-A-Business Competition (2013)
– Forbes 30 Under 30 (2018)
– 5x Startup Founder
– 16 Million Aggregate Followers on Instagram
– $1M Ecommerce Sales / day

http://www.instagram.com/tv/B_YXWyoHWfB/?utm_source=ig_web_copy_link

1. Influencer marketing is all about “relationships with influencers” in a nutshell
   

2. The more you do it, the more you get exposure to the other influencers

3. Work on Instagram

4. Steps:
   

   1. Set up your business account (or create a blank account only for the influencer research)
   2. Find one influencer that you find good & Follow herGo to her account and click the arrow (dropdown) next to “Email” button (people who have similar audience or interest with her will be shown here)
   3. Check other influencers’ accounts from there and follow them

5. Create a blank Instagram account
   

   Merits:
   – You can build a ideal influencer reach-out list at scale
   – You can use it as a database of influencers
   – You can send the same message to a huge number of influencers at once

6. Create a list of influencer profiles

   – Their handles
   – Follower number
   – Contact details
   – Foam of outreach
   – Etc

7. Reach out to a lot more than you actually need
   

   Not all of them can be your influencers, especially when your business is small and doesn’t have a huge reputation.

   Reasons can be…
   – They are not interested in your products
   – They are not fully trusting your brand
   – They are not selling products well
   – Their engagement rate is low
   – Their audience are from everywhere and not from your specific target group
   – Etc

    

References

Forbes . (n.d.). Gretta van Riel. Retrieved from Forbes : https://www.forbes.com/profile/gretta-van-riel/#526a14237a59

Foundr. (2020, April 25). How to find influencers to explore your brand . Retrieved from Instagram : https://www.instagram.com/tv/B_YXWyoHWfB/?utm_source=ig_web_copy_link

Riel, G. v. (n.d.). Gretta van Riel . Retrieved from LinkedIn: https://www.linkedin.com/in/grettavanriel/