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There are huge developments in artificial intelligence which transforms digital marketing by optimising targeting and segment customers as well as personalising marketing messages. AI is revolutionising the way marketers communicate with consumers and present businesses with their products and services. There are several advantages of …
In the fascinating world of consumer behavior, a simple yet powerful principle holds significant power: the more we are exposed to a product or brand, the more we tend to like it, and consequently, the more likely we are to buy it. This article explores …
The recent adoption of the EU AI Act marks a significant milestone in technology regulation, with far-reaching implications for the digital marketing landscape. As businesses grapple with the complexities of complying with these new regulations, it’s essential to understand how the EU AI Act will …
Hallo liebe angehende Podcasterinnen und Podcaster! ?? In diesem Blogbeitrag dreht sich alles um die Suche nach dem perfekten Thema für euren Podcast. Du hast schon oft darüber nachgedacht, deinen eigenen Podcast zu starten, aber du weisst nicht genau, welches Thema du wählen sollst? Keine …
The hospitality sector is not an exception when it comes to digital transformation: since the beginning of the twenty-first century, technology has changed how we travel and stay in hotels, from reserving a room to placing food and drink orders. Guests’ expectations, commercial factors, and …
The introduction of artificial intelligence (AI) has caused a notable revolution in the advertising industry. AI is revolutionising how businesses communicate with their consumers and deliver effective advertising strategies, from focused audience segmentation to creative campaign optimisation. In this article, we’ll look at the different …
Rumor has it Picasso was shaking in his grave after Canva revealed its having a baby, and its pronouns were AI. But what does this mean for the world of graphic design education? Long story short: It means a lot. In this short blog post, …
In today’s digital world, email marketing remains a powerful tool for businesses to connect with their audience and drive results. As technology continues to advance, one significant development that is transforming email marketing is the integration of artificial intelligence (AI). AI-powered tools and techniques offer …
In der heutigen digitalen Welt sind soziale Medien zu einem wichtigen Bestandteil des Marketings für Unternehmen geworden. Zwei Plattformen, die dabei besonders herausstechen, sind TikTok und Instagram. Beide bieten einzigartige Möglichkeiten für Firmen, um die Aufmerksamkeit der Nutzer:innen zu gewinnen und ihre Markenbekanntheit zu steigern. …
In der heutigen Geschäftswelt sind Unternehmen ständig auf der Suche nach innovativen Marketingstrategien, um die Aufmerksamkeit ihrer Zielgruppen zu erlangen. Über die letzten Jahre hinweg hat sich daher einiges verändert. Umgangsformen wurden lockerer, die Firmen offener, und Humor und Ironie haben dank Plattformen wie TikTok mehr …
