Let’s Get Serious: Why do we need SEO?

It can take a long time for Search Engine Optimization to produce some sort of useful results. Even though you can’t force Google to rate your website high, there are some very quick things you can do to improve SEO to your website. https://www.youtube.com/watch?v=CJh090XjMf4&feature=youtu.be Search …

Let’s Get Serious: 6 Digital Marketing Strategies

It’s important that you strive to create an online footprint for your brand if you want to succeed in today’s competitive digital marketplace. Remember this simple fact: Google and Facebook make more profits than any other conventional advertising company because they have more eyeballs. This …

How Subaru Paved the Way for Automotive LGBT Marketing

Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …

10 Steps to LGBT-Inclusify Your Business

In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …

How To Find LGBT-Inclusive Businesses

When you make a large investment, say more than $ 1,000, what do you look for in a corporation? Maybe you want them to be environmentally friendly (or at least conscious), maybe you want them to pay equal wages to all genders, maybe you just …