Let’s Get Serious: The dark side of SEO

“..Andrew was a bit worried. His company wanted to expand. He had just hired new staff, but over the last few months, the number of leads he was getting, had reduced tremendously. It’s just a couple of bad months he thought. This happens in every …

Let’s Get Serious: Why do we need SEO?

It can take a long time for Search Engine Optimization to produce some sort of useful results. Even though you can’t force Google to rate your website high, there are some very quick things you can do to improve SEO to your website. https://www.youtube.com/watch?v=CJh090XjMf4&feature=youtu.be Search …

Let’s Get Serious: 6 Digital Marketing Strategies

It’s important that you strive to create an online footprint for your brand if you want to succeed in today’s competitive digital marketplace. Remember this simple fact: Google and Facebook make more profits than any other conventional advertising company because they have more eyeballs. This …

How Subaru Paved the Way for Automotive LGBT Marketing

Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …

10 Steps to LGBT-Inclusify Your Business

In a previous post, I’ve told you all about Rainbow-Washing, and why you’ll want to avoid painting your business in rainbow colors if there’s nothing to back up your claim of inclusiveness. However, making your business LGBT-inclusive isn’t easy and certainly doesn’t happen overnight. If …