Major Online Business and Marketing
Learn to develop digital business models
Il est vrai que l’on entend beaucoup parler ces derniers temps de l’importance de l’authenticité de la part des influenceurs et dans les médias en général. Mais pourquoi est-il devenu si important ? Pourquoi y-a-t’il un tel phénomène ? Nous allons donc voir cela ensemble. Définition de …
Hello everyone, welcome back to my Blog. Today, I will list 5 tips for enterprises outside China to smoothly enter into the Chinese market. （图片来自知乎） Building the enterprise’s official public account and customer group on WeChat. WeChat is the most popular online social tool …
In my last blog posts, I talked a lot about what is good to do on LinkedIn as a business in order to create great content or gain an audience. But I never really mentioned mistakes that one can do on the B2B networking platform. …
Small businesses, but also many start-ups often struggle with the lack of budget for their marketing and communication. Those areas are nevertheless very important in order to run a business smoothly. Also, the lack of skills in these fields is sometimes problematic. However, nowadays, they …
A l’occasion de ce nouvel article de blog, j’ai voulu vous partager les campagnes d’influence qui ont fonctionné et qui peuvent vous donner des idées pour votre entreprise. Que vous soyez une PME ou une plus grande entreprise, ces stratégies de marketing d’influence peuvent avoir …
How do you integrate agility in your every day’s work? Which tools do you use and why? – These are two questions I have asked my interviewees for this week’s topic: agile tools for collaborative knowledge work. While last week’s blog post served as an introduction to …
Hi everyone! There are different ways you can promote your business on LinkedIn to generate leads, drive traffic to your website or build brand awareness. In my past blog posts, I already talked about a few of them, which were all free of charge. Today, …
« Le plus grand défi des entreprises est de calculer les retours d’une campagne de marketing d’influence », Linqia. Comme le montre le graphique ci-dessus, plus de 50% des professionnels du marketing ayant répondu au sondage en 2018 (étude « The State of Influencer Marketing 2019 » menée par …
Agile? Lean? Kanban? Scrum? Wasn’t that something for software developers only? Don’t worry, within this short introductory guide, I will provide you within an overview of the most important terms and methods. Agile methods, namely scrum, kanban and lean development take their origins within most …
Hi there, Starting to create a LinkedIn company page can be quite challenging. Some people don’t always know where to start, what to say or what to do in order to stand out. Other people may have an account, but are a little lost and …
