Fair fashion label – a way to build a sustainable business

Founding a fair fashion label is an excellent way to oppose the fast fashion trend. There are already many great labels setting an example for sustainability in the fashion industry.

Welcome back to my blog! Last week, I wrote about what sustainability means in the fashion industry. If you have not read it yet, you can check it out here. I also mentioned that I want to find out more about online business models in this industry – here we go! This post is not only for people who are interested in online business but also for everyone else who is interested in sustainable fashion. If you want to know where you can conscientiously buy clothes, you will find some cool labels later in this post.

Creating a label is probably one of the most obvious ways to start a sustainable business in the fashion industry. However, this blog does not provide a to-do list of how to build an online business in the fashion industry (because I have never done it myself). Instead, the blog is intended to provide information on what exciting business models already exist in connection with sustainable fashion. But if you are still interested in how to set up a label in the fashion industry, I am happy to share two links with you:

How to Start a Fashion Brand: Step-by-Step Guide to Launching a Successful Fashion Brand

Secrets from a Project Runway Designer

And as always: Use the internet! You can learn almost everything online.

But as I mentioned before, I was particularly curious about what sustainable fashion labels and creative approaches already exist today. Here are some very cool fashion labels from Switzerland but also from all over the world you should check out:

Photo by Adil Zhanbyrbayev on Unsplash

Jungle Folk
Slow fashion brand without seasonal collections. They produce high quality and timeless clothing, using only sustainable and certified materials. Accessories, for example, are made exclusively from recycled material.

Veja
Veja is a shoe label that follows ethical conditions and uses environmentally friendly materials. They produce and sell stylish sneakers and deliberately avoid any marketing and advertising expenses. 

Armedangels
Slow fashion label from Germany. Their timeless pieces are made in Turkey from renewable or recycled materials.

Thinking Mu
Sustainable fashion made from organic, recycled, and fair trade materials. The clothes are dyed with flowers, for example. Thinking Mu is based in Barcelona.

Patagonia
Probably one of the most popular clothing brands at the moment. Patagonia is known for its high-quality products and wants to guarantee the longest possible lifetime of its product. The California-based label is pursuing various measures and projects to ensure environmentally friendly production.

Nikin
Fair fashion label from Switzerland. With their slogan “Tree by Tree” they want to make the world a greener place. That is why a tree is planted for every product sold in places where trees have disappeared for various reasons.

Christy Dawn
A label that produces vintage inspired clothes using leftover fabric from big fashion chains. Christy Dawn is based in California, US.

Jan’n’June
Fashion label from Germany that aims to produce trendy, sustainable, and affordable clothing. All pieces are made in a family-owned factory in Poland using only certified materials. Jan’n’June pursues various projects to increase the environmental friendliness of its products. For example, accessories are made from leftover fabric.

Lamarel
The Swiss fashion label produces sustainable statement pieces that are made in Portugal. According to the motto “buy less but better” all items are produced under ethical working conditions.

Saye
Saye is a label that produces stylish sneakers using organic and recycled materials. The shoes are manufactured in Portugal under ethical working conditions.

Do you know any other great sustainable brands? Please share your favorite labels with me in the comments section below.

Photo by Marianne Krohn on Unsplash