There are huge developments in artificial intelligence which transforms digital marketing by optimising targeting and segment customers as well as personalising marketing messages. AI is revolutionising the way marketers communicate with consumers and present businesses with their products and services. There are several advantages of the AI in digital marketing, such as advanced personalisation, optimisation of advertising investment, advance data analysis, automation of repetitive tasks, improved customer experience. The main recommendations for using AI in digital marketing are understand needs of target audience, select the appropriate technology and establish clear success metrics. Perfect example is Chatbots which is a common way of using AI in digital marketing.
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