Significant role of social networking and connection has always been on the social media side, while less connection but more quality features has come from the company website.
The point is that users tend to visit social medias pages for many purposes while most of the times they tend to visit company websites with only one specific purpose
By its very basic purpose of social media to create networking systems in order to connect people it is understandable that social media will bring more value to the company marketing, however only social media will never be enough on building a marketing strategy.
Since the scope of this post will be at Restaurant business then the analyses will be focused into restaurant`s website and social medias.
Basically, the purpose of restaurant website can be offering to people opportunity to: Review restaurant services, facility design, photos , making reservation, connecting etc.
While in the other side the purpose of Restaurant social media content is networking with people, sharing videos and photos, daily offers and many designed contend by the marketing team.
Despite the fact that Company website and social media can be seen as different tool a very important step is to consider both of them as growing tools of the business. The fact that they bring positive marketing to the company then why not using the website and social media at the same time to build a marketing strategy.
Top five positive help from company website in the marketing are as follows:
- Company is easily reached
- Promotes company services in online forms
- Establishes credibility
- Opportunity of analyzing the data
- Integrated the company into digitalization systems
While in the other side top five positive help coming from social media marketing are as follow:
- Building brand awareness
- Networking connections
- Content sharing
- New audiences
- Interactions between business and users
In order to connect the two forms of digital tools so the business will benefit and clients will find it easier to connect with the business can be reached when the company website and social media pages work along the process of business marketing.
On one hand social media will make it easier on developing brand awareness and connection with new audiences and at the same time the company website will create credibility to the company and allow clients to have the opportunity of reviewing and seeing the restaurant before visiting it.
Top five following reasons will show why there is a need to connect the Website with social media links?
- Connection and communication with people
- Create online presence in digital forms
- Social media marketing
- Network building
- User data analysis
It is important to be aware that social media hold a significant role when aiming to develop an influence in social networking therefore it is a quite smart step to focus more into social media content and attempting to gain attention through social media posts. While not forgetting that the company website will bring more credibility to the company therefore a smart step is on every social media post to share also the company website link.
References:
1 https://mediaboom.com/news/website-vs-social-media/
