What does make Clubhouse so special? What does stand behind such a rapid growth of this application?
Let’s find out!
– Selective audience due to the pool of restrictions. At least due to the fact that only iPhone users can download the Clubhouse. This leads to the fact that the majority of Clubhouse users have a high income and, therefore, a high educational and cultural level. Despite the fact that the number of users is growing every day, the quality of communication in the rooms does not decrease. A special culture of communication is preserved there: people do not swear or interrupt each other.
– At Clubhouse it is easy to meet venture agents, founders and co-founders of various startups or local companies, top management of large businesses, influencers and bloggers with a million-plus audience. Clubhouse has representatives of different spheres, ranging from fashion stars to representatives of various businesses. This fact leads to the second peculiarity: at Clubhouse you can listen to people who are inaccessible offline.
– Clubhouse implies the absence of social boundaries. There is an opportunity to communicate on an equal footing with any people. The essence is more important than the form. The appearance does not matter! Clubhouse is not about photos and visual content. You don’t need to impress anyone here in order to attract the audience. The important thing here is your personality and your thoughts, sincerity.
– Fast audience recruitment. There is a very high competition on other social networks, which makes the algorithms work worse and worse, and the social networks do not promote new users so quickly. At Clubhouse, the trend is different: in 10 days you can still gain 20,000 or more subscribers organically.
– High level of trust. Due to the fact that the essence is more important than the form, the audience is very selective, there is a high level of trust at Clubhouse.
The active media interest attracts more new users: Forbes and RBK has already designed the columns dedicated exclusively to the Clubhouse!
What are the disadvantages that have already slowed down the development of this startup? More on this in the next post!
