Postpartum Wellness- when its not your new normal

Pregnancy is by far the most beautiful experience one could ever be part of. Being a mother of a 5-year-old, I can say that, its one of the most unique and special type of bonding and love that exists. For a woman to create, grow, …

6 Digital Marketing Trends….You need to know

Marketing is in permanent innovation, the trends that exist to meet consumers’ demands are huge. In this blog, I will mention 6 digital marketing trends that we cannot ignore. 1. Artificial Intelligence  AI is changing the way we perceive opportunities in the digital world. According …

The Autonomous Car Problem

Have you ever wondered if there are any ethical dilemmas when it comes to an autonomous vehicle? A few years ago I had an interesting conversation with the former CEO of a railway company here in Switzerland. He had spent his entire professional life working …

Interview with Fashion Revolution Switzerland

In an interview with Susanne Rudolf, a member of the secretariat of Fashion Revolution Switzerland, I had the opportunity to obtain an expert opinion on sustainability in the fashion industry. Find out in the interview below what she says about the potential of second-hand fashion …

The Future of Food – Food Labels

In order for consumers to identify food products, their standards of production, what is really inside them, or where they come from, food producers or retailers try to make it easier for us by labeling them. Going back to the demand for sustainable food, transparency …

How Subaru Paved the Way for Automotive LGBT Marketing

Let’s take a trip back to the 1990s. Rachel and Ross, Britney and Justin, MTV, Sony Discmans, Slime, Tamagotchis, Yo-Yos, VHS tapes, … It was a fun decade. One brand wasn’t having a great decade, though. Subaru’s sales were in steep decline. Although the small …