Technologies in Real Estate and Development business

Internet marketing evolves at the speed of light, and respectively, digital tools with the same speed burst on the market. Now it is important to keep abreast to keep track of the tools emerging for the promotion of Real Estate. Why is it so important? The purchase of Real Estate is one of the most significant purchases in the lives of most people.Digital tools are here to help. They are able to do such effect, that the buyer will not understand that we have developed a strategy for digital promotion, using chat-bots, social media targeting and lead generation, “quiz”, VR, smart houses, sharing economy, etc.The Real Estate market in digital marketing occupies a special niche. There are a lot of effective digital tools to promote real estate on the Internet. Such tools in Real Estate are:

Chatbots

A chatbot for Real Estate agencies automated communication with potential customers. After a simple installation on site, a chatbot looks like automated/robotic online consultant. After the chatbot  finishes a dialogue with a potential customer it will convert the results of the chat application which you can use for further work with the client. If you’re away from your computer or smartphone, you are able to effectively handle all incoming requests for selection and viewing real estate listings. A chatbot for the Real Estate agencies can answer typical questions of your customers, create a recruitment application, show the current offers, and help you to save time and increase your income. It is possible to develop and to put it not only on the website, but for each social network of the company.

Targeting and lead generation through Social Networks

Lead generation in social networks allows to measure the parameters, or to calculate CPL (Cost per Lead), to evaluate the effectiveness of leads from different sources: Facebook, Instagram, MyTarget, and others. Due to this, you can plan a more accurate media plan.Thanks to the calculations  we can test and track for effectiveness as a marketing piece. There is no binding for the site. In social networks there are lots of  conversion sites using which  we can get the results without the presence of the site: chat-bots, Insta-landing pages, lead forms, etc.

“Quiz”

Quiz is a convenient and interesting tool to obtain applications from sites and social networks. It is a series of 5-6 questions which helps the user to choose property. At the end of the survey, the visitor is invited to leave contact information in order for the company to contact him, offering the buyer two options. First, it helps to decide what and which option he wants. Answering questions, the user is getting closer to the “Estate of dreams”. Second, the quiz immediately recommends 2-3 options that fit the answers from Quiz. The effect can be increased by offering a quick online transaction, free calculation, a discount on purchases or other bonuses.

Callback 

Automatic call to the Sales Department through personal mobile sales managers with virtual PBX and CRM. The mechanism is the following: the user comes  to the site, goes on the interesting property and filled out the online form. A CRM system sends a request to the service and it is automatically triggered as a Callback, that is, to the dial user and Sales Manager simultaneously. This system, which was fairly easy to configure, has allowed Real Estate companies to increase the speed of processing online requests, to improve customer loyalty due to the rapid reaction, to increase the conversion due to a rapid response on the online form and reduce the human factor when processing applications.

Drones

Marketers have long recognized the potential of flying drones for Real Estate sales. With photo and video one can create a whole picture of the construction site, existing facilities and the surrounding area, which forms a fundamentally different view of the object and the pad to the client. Panoramic photos and videos could not better convey the scope of the project, give it a status, and allow  to show all the land in dynamics and to create a panoramic picture of the ongoing work. Shooting from the top point shows the view from the window of the future apartment or office. Meanwhile, according to some experts, customers are willing to pay more for the nice view up to  10% and in the segment of VIP Estate – up to 20% of the purchase price.

Video by J.Tolmachev production

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