They say if someone is better than you at something, they should be doing it, not you. When your business is just getting started, you might be doing all the marketing tasks. But as your company grows, it makes more sense to focus on what you do best and delegate work that you can no longer manage effectively all by yourself.
With the ever-changing trends, tools, and platforms in Digital Marketing, it makes business sense to outsource these tasks to people who do them well and willingly at a reasonable fee. Adaptable, techie, and social-media-savvy Filipino freelancers and business owners quickly recognized this outsourcing need and became among the most sought-after talents in this space.
Here are the top Digital Marketing jobs that are frequently outsourced in the Philippines:
- Writing – English is one of the official languages in the Philippines. All government documents, laws, and even the State of the Nation Address (SONA) are in English. Schools also teach many subjects in English. This is why writing in the language has become second nature for a lot of Filipinos. Upwork, LinkedIn, and Facebook Groups remain to be the best ways to search for content and copywriters in the Philippines.
- Search Engine Optimization – If your business relies on people finding you online, ranking high on Google or Bing Search Results Pages (SERPs) must be among your top priorities. Marketing expert Neil Patel hires SEO specialists from the Philippines for three reasons: they are accountable, capable and so much cheaper than US or UK SEO workers. There seems to be an ongoing demand for search engine growth hackers as more businesses choose to market on the web.
- Paid Media – Google, YouTube, Facebook, Instagram, Pinterest, Twitter, and LinkedIn now offer Ads so businesses can expand their reach, increase brand awareness, and convert followers into buyers. The key is to create smart and effective promotional campaigns and apply sound bidding strategies to boost, not hurt, the business’ ROI.
- Social Media – When you check the traffic sources of your website, you will find that social media channels comprised a significant slice on the pie chart. The impact of social shares can no longer be underestimated. What you need is a plan and consistency in executing your strategy to win fans and potentially gain leads through social media marketing.
- Videography – People’s content consumption has changed. A great majority prefer videos over texts. To keep up with this increasing demand for video content, businesses need to allot a portion of their marketing budget in producing high-quality, highly shareable videos. Making these videos requires mastery of new skills and tools, which many CEOs don’t have the time for. The key is to outsource.
These are just a few digital marketing responsibilities that you can delegate to remote workers so you can save time and money, work smarter and make room for growth in your business.
Have you tried hiring Filipino freelancers to help market your business online successfully?
Nice one!