Peeking through the Gender Gap in Switzerland

Over the years, women, globally, have been working hard to close the gender gap in terms of welfare rights, salary, policies and many other aspects. While the strive to gender equality has seen improvements in most developing countries over the years, it is astounding that …

TikTok – Ein erster Überblick

Mein Name ist Andrea Della Zoppa, ich bin 23 Jahre alt und damit aufgewachsen in einer Generation, die von klein an von Handys und später Smartphones umgeben war – ein richtiger Digital Native also. Ob das der Grund ist, weshalb ich mich gerne mit den …

Blockchain technology against unethical marketing practices

Hi there! Welcome to the uncharted territory of blockchain technology and ethical marketing in their well-balanced co-existence. This blog opens my blockchain-flagged “anti-marketing” campaign. You may ask: what is this all about? “Anti-marketing” campaign in the OBM blog? Why? You are right: it sounds strange, to …

Meet the founders of T-Bô, a co-created and sustainable underwear brand

https://soundcloud.com/user-833885435/dancinginretail-meet-the-founders-of-t-bo-co-created-and-sustainable-underwear-brand In today’s podcast, Roy Bernheim and Allan Perrottet, the founders of T-Bô underwear reveals the secret of building up a co-created brand, basing on a huge online community. With the core value of co-creation, T-Bô had reached over 120 countries from 2017. If you …