Major Online Business and Marketing
Learn to develop digital business models
It is still unclear if it is a true story or a myth but either way, the power of jobs-to-be-done and the way it shifts the focus from a bias towards customer centricity can be seen crystal clear. It all began with a fast-food chain …
Jobs-to-be-done; some call it a theory, others a philosophy, but in the end, the definition is not important, it’s that it’s useful for innovation, market research, development, and even sales. But how? In previous blogs, you’ve learned how innovation happens, what bias means for the …
“The biggest part of our digital transformation is changing the way we think.” – Simeon Preston In all aspects of our daily lives, smart technology has a significant impact. The hospitality sector is not only exceeding expectations but also driving the adoption of smart business …
Der nächste Schritt ist das Definieren des so genannten «Fokus Jobs». Es ist der Grund, wieso deine Kunden etwas wollen oder tun, es ist die Überlegung, was sich hinter dem «ein Loch in die Wand machen» verbirgt. Anhand von einem Ferien-Beispiel erfährst du im folgenden …
Digital art with NFTs is taking the art world by storm, offering a lucrative avenue for making money with digital art! According to the 2022 Art Basel Report 15% of collections are now dedicated to digital art and 9% to NFTs. Sales in 2021 alone …
Artificial intelligence (AI) seems to have conquered the world in recent months. It appears that people are reconsidering their opinions about adopting AI in their daily lives with the launch of ChatGPT and other websites that provide simple access to cutting-edge AI technologies. Artificial intelligence …
Hello everyone, In this post we will take a look at some of the most frequently used words and basic concepts of startup world. Knowing the startup jargon will help you a lot understanding conversations and articles if you are interested in startups news, considering …
Imagine seeing a bag you love but wishing for it to be in another colour, getting excited over a piece of blouse only to discover that they do not have a size for someone petite like you, having special requirements because everyone’s body is unique …
Welcome back to my last blog post about Smart Home Tech! It has been a pleasure talking to you about how technology can make our life easier at home. Today, we have a special guest: Thomas Marfurt, Sales Director in B2B market at Swisscom! Check …
The answer is yes, an air purifier can help with allergies as long as it uses a True HEPA filter. The Institute of Environmental Sciences and Technology (IEST) dictates that a HEPA filter must trap 99.97% of particulates 0.3 microns or larger which includes pollen, mold spores, pet dander, dust, …
