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It is still unclear if it is a true story or a myth but either way, the power of jobs-to-be-done and the way it shifts the focus from a bias towards customer centricity can be seen crystal clear. It all began with a fast-food chain …
Jobs-to-be-done; some call it a theory, others a philosophy, but in the end, the definition is not important, it’s that it’s useful for innovation, market research, development, and even sales. But how? In previous blogs, you’ve learned how innovation happens, what bias means for the …
“The biggest part of our digital transformation is changing the way we think.” – Simeon Preston In all aspects of our daily lives, smart technology has a significant impact. The hospitality sector is not only exceeding expectations but also driving the adoption of smart business …
Der nächste Schritt ist das Definieren des so genannten «Fokus Jobs». Es ist der Grund, wieso deine Kunden etwas wollen oder tun, es ist die Überlegung, was sich hinter dem «ein Loch in die Wand machen» verbirgt. Anhand von einem Ferien-Beispiel erfährst du im folgenden …
Digital art with NFTs is taking the art world by storm, offering a lucrative avenue for making money with digital art! According to the 2022 Art Basel Report 15% of collections are now dedicated to digital art and 9% to NFTs. Sales in 2021 alone …
Artificial intelligence (AI) seems to have conquered the world in recent months. It appears that people are reconsidering their opinions about adopting AI in their daily lives with the launch of ChatGPT and other websites that provide simple access to cutting-edge AI technologies. Artificial intelligence …
Hello dear readers, we are slowly getting closer to the end of the blogpost series about the hospitality industry. In today’s post, you will learn about the ways how hospitality and tourism-related companies deal with the current challenging situation with success. One of the biggest …
Welcome back to the hospitality blog, today we will talk about capsule hotels. This accommodation type is certainly not for everyone, but the benefit of these hotels is their convenience and low price. Some hotels also provide restaurants, snack bars, pools, and other entertainment facilities. …
Welcome back to the hospitality blog, today we will talk about the new direction that modern city hotels are actively taking. City hotels are adopting a concept similar to the principle of sharing economy, which is particularly popular among Millennials and Gen Z’s. Source: The …
It has become more important than ever for hotels to maintain a strong online presence. Only having an intuitive, mobile-friendly website with up-to-date information is not enough to gain the attention of travellers. In difficult times like now, finding an effective approach to inspire customers …
