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Was ist mein Sponsoring wert und macht es Sinn, weiterhin in meine Sponsoring Aktivitäten zu investieren? Ich denke solche Fragen stellen sich heutzutage viele Sponsoring Verantwortliche, da mit den klassischen Sponsoring Aktivierungen (mehr dazu in meinem ersten Beitrag: Sponsoring? Ja bitte!) nicht wirklich klar gemessen …
The Mercedes-Benz Stadium in Atlanta, Georgia truly is a revolutionary sports venue. Not only in terms of its architecture, but also with innovative technology, this stadium creates an unique experience.
Yesterday, Tottenham Hotspur have played their first game at their new ground against Crystal Palace. In my opinion, this new stadium sets the latest standard in terms of fan experience. But let me explain why.
