AUGMENTED REALITY AND THE FASHION INDUSTRY

Fashion and beauty are among the many industries that have been the most innovative and fast-paced in terms of customer engagements and developing innovative marketing strategies. The arrival of the latest technologies like Augmented Reality (AR) results in enhanced marketing campaigns and customer interaction and …

CBD: An unfortunate misunderstanding?

What is the first thing that comes to your mind when you hear the words: Cannabis, Hemp, Marijuana, CBD and THC? Some of these words are not known to everyone and some others consist taboo words. In the next few weeks, I will try to …

Gen Z: A Generation Without Location Ties? ?

It displays no sign of stopping, is set for continued expansion, and will most likely grow into our new norm… No! I’m not writing about COVID-19 (which hopefully, at some point, does reach an end). I’m typing about remote work. Roughly a year ago, as the …

Cómo encontrar trabajo en Suiza?

¡Hola! Si estás buscando trabajo en Suiza lo primero es no desanimarse. ¡Si te lo propones, te esfuerzas y tienes un poco de paciencia la oportunidad siempre llega! El primer paso para encontrar trabajo es buscarlo en el lugar adecuado. Portales de empleo: Depende mucho del tipo …

Selbst backen statt fertig kaufen!

Es ist bereits ein Jahr her, seit dem Start der Coronapandemie beziehungsweise meinem Start ins Homeoffice und Homeschooling. Vorbei sind die Zeiten des morgendlichen Besuches beim Bäcker vor dem Arbeitsbeginn oder dem Besuch des HSR-Kiosks für ein feines «Znünibrötli». Dafür haben die Zeiten der belegten …

Will Millenials and Gen Z embrace this?

Let us all be real here. You are probably not going to read the entire article, but what if I told you that you that you will miss out on the next big “thing” on the digital world? Scroll on now. With the COVID-19 pandemic, the usage of digital media has immensely increased for the…

Optimiere deine Candidate Experience

Die Candidate Experience bildet das Herzstück vieler Employer Branding Massnahme. Durch eine Employer Branding Strategie, kann die Positionierung der Arbeitgebermarke optimiert und dadurch potenzielle Bewerbende angesprochen werden. Aber eine abstrakte Strategie muss auch an einem gewissen Punkt in konkrete Anwendungsbereiche runtergebrochen werden. Hier greift ein …

“The Drink of the Gods”

I was born in Guadalajara,Mexico. The Land of Tequila! Having said that…chances are, that you think I do tequila shots for breakfast or maybe a funny anecdote related to this drink just came to your mind. Either way; as fun as that sounds, there is …