I would like to discuss the best examples of AI in digital marketing. The first and best example are Chatbots, which are a common way of using AI in digital marketing. Chatbots can interact with consumers effectively and respond to their questions in real-time. This helps to improve the customer experience and reduce the workload of customer service staff. Another example would be Programmatic advertising, which uses AI to automate the process of buying online advertising. AI can analyse consumer data and display relevant ads at the right time to increase conversion rates. The other example which I would like to emphasise is personalised recommendations: AI can analyse consumer data and provide personalised recommendations for products and services. This improves the customer experience and increases conversion rates by providing consumers with highly relevant recommendations. So with the proper use of AI, marketers can significantly improve the effectiveness of their marketing strategies and increase the return on investment of their advertising campaigns and marketing strategies.
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