https://youtu.be/hi3Khkj-XKw
We have already discussed what made Clubhouse so special and why so many people drew their attention to this app.
However, I would like to dedicate this Post to the phenomenon that ensured initial success of Clubhouse. It is one of the strongest marketing tools and needs extra attention.
Ladies and gentlemen…. FOOOOMOOOO
Fear Of Missing Out
The incessant flow of information and vivid pictures of someone else’s beautiful and successful life make people be stressed about missing out, being late or losing something very important. This phenomenon was given a scientific name: the mysterious abbreviation FOMO that means “fear of missing out”, or Sudden Wealth Syndrome (SWS).
This syndrome has intensified with the growing popularity of social networks – users are increasingly anxious if they miss a sale of their favorite brand, a concert of a famous band or a party with friends.
Marketers have learned to use the syndrome for their own purposes: stimulating potential buyers.
How FOMO works
FOMO effect creates a desire to seize an opportunity before it becomes irrelevant. This phenomenon allows you to overcome other conditions associated with the buying process: negative emotions caused by the need to part with money (pain of paying) and the fear of spending money on a product that may not be suitable. When a consumer makes a choice between an interesting offer and the opportunity to miss it, the fear of a disadvantageous acquisition is replaced by the unwillingness to regret the lost profit.
Why FOMO is exclusively strong in Clubhouse?
The reason behind is simple. And if you read the previous article you may already have an idea about it! Everything that happens in Clubhouse is live. There is no chance to record or listen to some podcasts later on. That makes people stressed. They always have to monitor what is on and check whether they might miss something especially interesting and useful.
