Why Use SEO Tools?
With these tools, you are able to see what is working and which parts of your strategy could benefit from some tweaking.
The best SEO tools will also offer you reports on how you compare to your rivals and where your biggest opportunities are.
They also allow you to track search performance across countries, regions, and languages.
https://youtu.be/xl-tLvO2KSo
So without further ado, here are my favourite 3 tools:
Google Search Console
Did you know that Google gives you a tool that teaches you how to rate #1 on Google?
Crazy, right? But it’s true.
You will be able to analyse all the pages on your website that are getting new traffic.
But the cool thing is that it shows you which articles get the impression.
What does impression mean? It tells you how many people are seeing your listing and are clicking through and how many people are not clicking on them.
Google PageSpeed Insights
We live in a digital world. Speed matters!
Google PageSpeed Insights is without a doubt a useful tool for webmasters, developers, and site owners of all types.
It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly.
Fortunately, Google PageSpeed Insights can save hours of effort and generate accurate reports at a click, showing the difference between developer and the user experience: When can your user see the content for the first time and how long does it take for the rest of the content to upload. What are the KPI for a desktop compared to a mobile site? Where are your opportunities? How do your images perform on the website? And so on.
All of these tools can help you to speed up your site by addressing the topics the site suggests for you to improve.
Google Optimize
Do you want to improve your customer’s journey?
Google Optimize is a site personalization and testing solution which is built on top of Google Analytics.
If you want to change your site, this is the tool to use. You will not need development cycles or engage with development teams.
It allows you to personalize your website to specific audiences on your site.
Google Optimize has multiple ways to test the site experience using A/B testing, redirect testing or multivariate testing – all in the effort to quantify the impact of any site changes that you are making.
Can you think of companies that give every customer a different experience on their landing pages?
– Send me your answers in the comments!
Check out my other blog posts. Which one is did you like the most? ❤️ ?
Don’t be afraid to sign in and experiment:
- https://developers.google.com/speed/pagespeed/insights/
- https://search.google.com/search-console/about
- https://marketingplatform.google.com/about/optimize/
It is indeed a very clear and interesting article. Thanks, Nissim!
Thank you for the feedback, Elena!