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The perfect podcast: How to promote it on Social Media?

by Jade

Hello everybody!

I hope you are all safe and home. Here is some reading and watching for you this week. I have been talking a lot about the podcast itself, about the conduct of an episode or the Dos and Don’ts, but I have still not talked about how to promote your podcasts. For this, I have created a video that explains 7 points you should pay attention to while using social media to promote your show:

  1. Choose the right platform, do Not use Facebook if nobody from your customers or audience, or even your own company uses it. IT IS USELESS…
  2. Build a strong profile in order to have your audience recognizes you.
  3. Create valuable content. Go to the point and choose your wording wisely.
  4. Engage with your audience… For the good and the bad! Their opinion matters.
  5. Choose the perfect visual: Vigorous, Impactant, Special, Unique, Attractive and Loopy.
  6. Analyze your results but do not let them destroy your mood.

https://youtu.be/2FrlUp2AQic

Let me know what you think in the comments!

Here are the links to the previous posts:

  1. Subject and Audience
  2. Conduct of an Episode
  3. Key Figures Worldwide (VIDEO)
  4. The best Platform
  5. Challenges due to Covid-19
  6. Dos and Don’ts

Have a wonderful rest of the week, see you next week and do not forget to tune in!

Jade

Hello everybody, I am Jade, a Swiss girl passionate with music and shows and slowly shaping her future at the University of Applied Sciences in Lucerne. I follow there an MSBA in Online Business and Marketing and also work part-time at Siemens in the Building Products Marketing team. My main task is to manage the podcast channel which is why this blog is related to... The podcasts… This tool that has made possible to be listening to radio wherever et and whenever you want! Your favorite show under the shower, in your car, in the train or while you run. This is also a new way of delivering information to the right audience and this is why it has become a valuable tool for companies as well. The podcasts were born inadvertently in England, when the British journalist Ben Hammersley contracted the words iPod and broadcast in 2004. The following year, Apple took the invention into consideration by launching its own app: Apple Podcasts.This new radio idea had then 3000 podcast channels and counts nowadays over 800,000 (dec. 2019). In these blogs posts, we are going to figure out how to have a successful podcast worldwide has a multinational company with a B2B focus. For this, we will have interviews with professionals, tips and videos and, after a few weeks, we will become together the masters of B2B podcasting.

View all posts by Jade →

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One thought on “The perfect podcast: How to promote it on Social Media?”

  1. I loved your video, Jade! It made corporate podcasting very understandable in an easily digestible format. If I’ll ever have a podcast project, I’ll definitely come back to your blog! Thank you!

    Reply

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