The perfect podcast: Key Figures

Jade

Hello everybody, I am Jade, a Swiss girl passionate with music and shows and slowly shaping her future at the University of Applied Sciences in Lucerne. I follow there an MSBA in Online Business and Marketing and also work part-time at Siemens in the Building Products Marketing team. My main task is to manage the podcast channel which is why this blog is related to... The podcasts… This tool that has made possible to be listening to radio wherever et and whenever you want! Your favorite show under the shower, in your car, in the train or while you run. This is also a new way of delivering information to the right audience and this is why it has become a valuable tool for companies as well. The podcasts were born inadvertently in England, when the British journalist Ben Hammersley contracted the words iPod and broadcast in 2004. The following year, Apple took the invention into consideration by launching its own app: Apple Podcasts.This new radio idea had then 3000 podcast channels and counts nowadays over 800,000 (dec. 2019). In these blogs posts, we are going to figure out how to have a successful podcast worldwide has a multinational company with a B2B focus. For this, we will have interviews with professionals, tips and videos and, after a few weeks, we will become together the masters of B2B podcasting.